LiveScore has announced a year-long user campaign to mark its 25th anniversary.

For the upcoming opening weekend of Premier League games， the operator is launching the promotion with a £1m increased prize for anyone in the UK and Ireland who plays LiveScore 6 for free.

Currently， Livescore collaborates with sister companies Virgin Bet and LiveScore Bet.

LiveScore customers get access to a service that offers updates in real-time， news from other sports， and a worldwide video hub called "Watch，" which releases video content each month from the men's and women's competitions in international markets.

Further celebrations are expected to be announced in the upcoming months.

Sam Sadi， LiveScore Group CEO， said: “As we celebrate our 25th anniversary，slots we reflect on the remarkable evolution of LiveScore and the incredible impact it has had on fans' consumption of the sports they love.

"We are immensely proud of the journey we have embarked upon and appreciate the millions of fans who trust us to deliver real-time updates and captivating experiences every day."

By signing a contract with LiveScore last year， supplier Pragmatic Play widened its customer base in the Dutch market.

According to the agreement， LiveScore has access to Pragmatic Play's slots vertical， which includes popular games like Aztec Blaze， John Hunter and the Book of Tut Respin. LiveScore is also operational in the regulated Netherlands region as well.

Elsewhere， LiveScore collaborated with Emmanuel Petit， a former World Cup star In 2022.

CEO Sadi also joined the GI Huddle for a video interview earlier this year.